Did you know that advertising has so many forms it can be impossible to master them all on your own? As a business owner, you need advertising to keep you on your feet. Without a high reach into your target market in your local area, you will find that a good profit margin is a lost cause. Pay Per Click marketing or PPC is one of the tried and true ways to boost your business’ reputation.
Put simply, PPC involves posting an advertisement leading back to your company website in the search results of any search engine. You pay Google, for example, for every single time a customer clicks that advertisement and enters your site to purchase goods or services. Effective PPC marketing is crucial to your campaign.
Here are some tips to make it better:
- Check your budget – A PPC campaign is one which will cost you money. If your company has a budget and it is a tight one, you need to set a cap on how much you are willing to spend on this type of strategy. Try to only advertise the services you know are best sellers for your company.
- Figure out local lingo – Are you targeting your PPC campaign towards a certain demographic in a local area? Every small town, state or community has its own language. They have slang only they use, and terms that only the residents know. Using these in your own PPC ads adds a personal touch to your marketing, making you that much more appealing to your target market.
- Use your zip code – the zip code is one of your biggest marketing tools when used right. Many people do searches for certain keywords using a zip code in the search term. By including the code in your ad, you ensure that it pops up at the top every time the code is searched for.
PPC campaigns are more work than you might think.
There are many variables to consider. If you don’t phrase your advertisements just right, you’ll wind up losing money instead of making it.
I just reviewed a (now) client’s account and 90% of their traffic was going to a link that didn’t work. Costing them $2896 this month that there is no way to get back.
Always make use of professional PPC services if you want to perfect the campaign. Call us today for a consultation to check if your business needs PPC marketing, and for some free advice on how to perfect your PPC strategies, decisions and budget! Your business’ success is just a phone call away.